Publications

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Publications
Willing to provide you with up to date insights, we regularly release key findings on the main market trends

All

Why is e-learning critical to your Sales Associates?

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Do you need to transfer knowledge to a large number of your staff, whenever and wherever they need it, in their native language? Do you want to ensure a continuous learning process of your sales associates? E-learning would be a smart solution, quick to implement. In this article, ACDL uses its consulting experience to share with you the benefits of using e-learning, the several options to choose from, and the ways you can include it in your Learning & Development strategy.
April 2017

2017 The Mainland Chinese Travel Retail study

62961046 - dubai, uae - march 10, 2015: inside of dubai international airport. dubai international airport is the primary airport serving dubai, united arab emirates

The top luxury consumers, the Mainland Chinese, remain the major travelling and spending nationality within Travel Retail. To open up an array of opportunities for travel retailers, it is then critical to maintain up-to date knowledge about the Mainland Chinese travelers. For the second year, we sought to understand their evolving traveling and shopping behaviors, expectations and desire for the future.
March 2017

HOW WERE TOP TRAVEL DESTINATIONS IMPACTED BY THE POLITICAL ENVIRONMENT AMONG CHINESE TRAVELERS IN 2016

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With a rising purchasing power and greater flexibility in visa policies, the Mainland Chinese remain the top travelers and shoppers overseas this year. Due to the consecutive political & economic events occurring in 2016 - US new presidency, Brexit, terrorist threats, we examined the potential impact on MCTs opinions of top shopping destinations: the US, the UK, France and Hong Kong. This article unveils to what extent Mainland Chinese's travel plans are altered and what their new favored destinations are.
March 2017

CNY Holiday: a golden week for travelers & retailers

Airport passenger

Taking advantage of the Chinese consumer’s travel calendar is no doubt important for the travel retail industry. Close study of their evolving tastes and shopping behavior will help luxury brands and retailers to better adapt their strategy and properly answer Chinese travelers’ expectations. In this article, we share insights of where they choose to spend their 2017 Lunar New Year holidays, why certain countries are more popular, and what influence their travel decisions and activities.
January 2017

Magazines

Retail Performance Asia #5

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Our latest edition covers three main topics dealing with the evolving environment of retail in Asia. We investigate how luxury brands have integrated digital touchpoints in their brands' strategies. We analyse the evolution of the perception of the luxury shopping experience among Mainland Chinese shoppers during the past three years. We also share our thoughts about where Chinese tourists will buy this fall/winter.
December 2016

Retail Performance Asia #4

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In this edition, we cover key topics dealing with the evolving environment of retail in Asia. We highlight the best practices to entertain Greater China's Generation Y. We also look at the challenges brands face in Asia to find, develop and retain talent. We develop a barometer of customer satisfaction and experience of the in-store channel and about how digital becomes a turning point for luxury retail.
September 2015

Retail Performance Asia #3

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This magazine focuses on three main topics of retail in Asia. We talk about how China embraces eTailing to meet the rapidly evolving Chinese consumer. We provide consumer insights and tips to strenghten in-store sales and customer loyalty. The last article presents the transition of China's retail model - from wholesale to strategic partnership.
September 2014

Retail Performance Asia #2

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This edition deals with three main topics - A survey to highlight how to re-connect with the matured segment of Hong Kong luxury shoppers; the paradox between the importance of shop-floor staff and a high turn over to outline solutions enhancing employee engagement in Asia; and we also share key economic and retail insights on Indonesia to better understand this potential market.
January 2014

Articles

Why is e-learning critical to your Sales Associates?

61045837 - person reading a book with an e-reader on a wooden desk

Do you need to transfer knowledge to a large number of your staff, whenever and wherever they need it, in their native language? Do you want to ensure a continuous learning process of your sales associates? E-learning would be a smart solution, quick to implement. In this article, ACDL uses its consulting experience to share with you the benefits of using e-learning, the several options to choose from, and the ways you can include it in your Learning & Development strategy.
April 2017

HOW WERE TOP TRAVEL DESTINATIONS IMPACTED BY THE POLITICAL ENVIRONMENT AMONG CHINESE TRAVELERS IN 2016

Picture2

With a rising purchasing power and greater flexibility in visa policies, the Mainland Chinese remain the top travelers and shoppers overseas this year. Due to the consecutive political & economic events occurring in 2016 - US new presidency, Brexit, terrorist threats, we examined the potential impact on MCTs opinions of top shopping destinations: the US, the UK, France and Hong Kong. This article unveils to what extent Mainland Chinese's travel plans are altered and what their new favored destinations are.
March 2017

CNY Holiday: a golden week for travelers & retailers

Airport passenger

Taking advantage of the Chinese consumer’s travel calendar is no doubt important for the travel retail industry. Close study of their evolving tastes and shopping behavior will help luxury brands and retailers to better adapt their strategy and properly answer Chinese travelers’ expectations. In this article, we share insights of where they choose to spend their 2017 Lunar New Year holidays, why certain countries are more popular, and what influence their travel decisions and activities.
January 2017

Consumer insights: Luxury in-store benchmark study

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Key findings from our three year study (2014-2016) into China luxury shopper's expectations and their in-store experiences. Strategies and tips to strengthen sales and customer loyalty.
Retail Performance Asia #5, December 2016

Survey

2017 The Mainland Chinese Travel Retail study

62961046 - dubai, uae - march 10, 2015: inside of dubai international airport. dubai international airport is the primary airport serving dubai, united arab emirates

The top luxury consumers, the Mainland Chinese, remain the major travelling and spending nationality within Travel Retail. To open up an array of opportunities for travel retailers, it is then critical to maintain up-to date knowledge about the Mainland Chinese travelers. For the second year, we sought to understand their evolving traveling and shopping behaviors, expectations and desire for the future.
March 2017

2016 Shanghai Beauty benchmark

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"Where do you stand vs. your competitors?" To provide you an insightful vision of 30+ leading brands in-store performance, we led a survey in Shanghai to track and compare top brands against others in Skincare, Make up and Fragrance. This index gives an overview of the customers' perception of their shopping experience in Shanghai.
August 2016

2016 Hong Kong Beauty benchmark

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"Where do you stand vs. your competitors?" To provide you an insightful vision of 30+ leading brands' in-store performance, we led a survey in Hong Kong to track and compare top brands against others in Skincare, Make up and Fragrance. This index gives an overview of the customers' perceptions of their shopping experience in Hong Kong.
August 2016

2016 The Mainland Chinese Travel Retail study

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The invisible continent of tax-free shopping embodies true opportunities in today’s multi-channel retail environment. Retailers are vying to capture this fast growing channel in luxury goods, largely derived from the shifting travel and spending behaviors among the top-consuming nationality of luxury goods, the Mainland Chinese. Our survey focuses on defining the Mainland Chinese Traveller’s expectations in Travel Retail, their satisfaction of the retail experience and desires for the future.
April 2016

News & Events

  • 2017 The Mainland Chinese Travel Retail study

    For the second year in a row, we examined the shifting travel and spending behaviors among the top-consuming nationality of luxury goods, the Mainland Chinese.

  • 2017 E-learning Conference

    Our President, Laurence Ouaknine, reveals in a series of conferences the key benefits of introducing e-learning solutions into your training strategy.

  • mLearning Development

    To provide easy access to product knowledge to one of our client’s retail staff, we developed mLeaming modules.

  • eLearning Development

    For a retail group, we developed elearning modules to ensure the training follow-up of their staff.