Market Survey

Market survey
We help you with making informed business decisions to drive your retail performance.
What are Generation
Y expectations?
What are the latest consumer’s expectations
relating to their shopping experience?
How will digital change
your retail experience?

Your needs

Collecting the right information and accessing relevant data are the keys to well understanding your environment and pinpointing how to address your retail performance. Aware of these expectations, we ensure to provide you with the right business intelligence to keep you informed on coming market trends with powerful insights. As a retail specialist, we identify key trends and conduct surveys to draw conclusions on the market future. If you have a specific topic to investigate, we can develop totally customized market surveys in order to provide actionable plans.

Our solutions

To build our market surveys we collect data from diverse sources of information. We believe the best learning comes from data cross-analysis. We design a specific methodology for each survey and combine internal research to quantitative and qualitative approaches:

> We conduct assessments through different channels (In-person survey, telephone, mail and online surveys)

> We develop mystery shopping programs to evaluate the in-store shopping experience

> We delve into shoppers' expectations with focus groups or one-to-one interviews to collect more subjective data

> We collect existing information from a wide range of sources (internet, information from agencies, etc.) to examine and better understand factors inside your market.

List of Surveys

  • 2017 The Mainland Chinese Travel Retail study

    The top luxury consumers, the Mainland Chinese, remain the major travelling and spending nationality within Travel Retail. To open up an array of opportunities for travel retailers, it is then critical to maintain up-to date knowledge about the Mainland Chinese travelers. For the second year, we sought to understand their evolving traveling and shopping behaviors, expectations and desire for the future.
    March 2017
  • 2016 –Beauty benchmark Shanghai

    "Where do you stand vs. your competitors?" To provide you an insightful vision of 30+ leading brands' in-store performance, we led a survey in Shanghai to track and compare top brands against others in Skincare, Make-up and Fragrance. This benchmark gives an overview of the customers' perceptions of their shopping experience in Shanghai.
    August 2016
  • 2016 –Beauty benchmark Hong Kong

    "Where do you stand vs. your competitors?" To provide you an insightful vision of 30+ leading brands' in-store performance, we led a survey in Hong Kong to track and compare top brands against others in Skincare, Make-up and Fragrance. This benchmark gives an overview of customers' perceptions of their shopping experience in Hong Kong.
    August 2016
  • 2016 The Mainland Chinese Travel Retail study

    The invisible continent of tax-free shopping embodies true opportunities in today’s multi-channel retail environment. Retailers are vying to capture this fast growing channel of luxury goods, largely derived from the shifting travel and spending behaviors among the top-consuming nationality of luxury goods, the Mainland Chinese. Our survey focuses on defining the Mainland Chinese Traveller’s expectations in Travel Retail, their satisfaction of the retail experience and desires for the future.
    April 2016