relating to their shopping experience?
your retail experience?
> We conduct assessments through different channels (In-person survey, telephone, mail and online surveys)
> We develop mystery shopping programs to evaluate the in-store shopping experience
> We delve into shoppers' expectations with focus groups or one-to-one interviews to collect more subjective data
> We collect existing information from a wide range of sources (internet, information from agencies, etc.) to examine and better understand factors inside your market.
List of Surveys
- 2017 The Mainland Chinese Travel Retail study The top luxury consumers, the Mainland Chinese, remain the major travelling and spending nationality within Travel Retail. To open up an array of opportunities for travel retailers, it is then critical to maintain up-to date knowledge about the Mainland Chinese travelers. For the second year, we sought to understand their evolving traveling and shopping behaviors, expectations and desire for the future.
- 2016 –Beauty benchmark Shanghai "Where do you stand vs. your competitors?" To provide you an insightful vision of 30+ leading brands' in-store performance, we led a survey in Shanghai to track and compare top brands against others in Skincare, Make-up and Fragrance. This benchmark gives an overview of the customers' perceptions of their shopping experience in Shanghai.
- 2016 –Beauty benchmark Hong Kong "Where do you stand vs. your competitors?" To provide you an insightful vision of 30+ leading brands' in-store performance, we led a survey in Hong Kong to track and compare top brands against others in Skincare, Make-up and Fragrance. This benchmark gives an overview of customers' perceptions of their shopping experience in Hong Kong.
- 2016 The Mainland Chinese Travel Retail study The invisible continent of tax-free shopping embodies true opportunities in today’s multi-channel retail environment. Retailers are vying to capture this fast growing channel of luxury goods, largely derived from the shifting travel and spending behaviors among the top-consuming nationality of luxury goods, the Mainland Chinese. Our survey focuses on defining the Mainland Chinese Traveller’s expectations in Travel Retail, their satisfaction of the retail experience and desires for the future.