Classroom training

ct1

Classroom training
We provide powerful learning solutions in line with your local needs to empower your staff and strengthen their loyalty.
How to enhance your staff's
soft and product skills ?
How to maximize the benefits
of your training ?
How to adapt a global training
to your local teams ?

Your needs

Providing initial training and ensuring continuous learning development of your team enables you to empower your staff. We care about understanding your training needs to develop tailor-made support. Our aim is to enhance your staff knowledge and skills by sharing our expertise in retail and focusing on front line staff and store managers.

Our solutions

We develop customized learning solutions depending on your strategy and your local demands. We adapt our approach to the size and nature of your project - either one-time solutions or long lasting training curriculum. We work to select local trainers with deep experience in your field and industry.

> We review your brand DNA, existing training guidelines and strategies to analyze the current situation. We also gather insights from your employees.

> Based on our analysis, we adapt your existing content or develop new training.

> Our in-house trainers are able to deliver training. Alternatively, we offer ‘train the trainer’ sessions.

> To ensure better knowledge retention, we propose additional services - online learning solutions developed by our digital experts and follow-up coaching sessions by our certified coaches.

> Our training is adapted to your industry to cover a wide range of topics including management, sales and service skills.

Training catalogue

Front line staff

Art of Luxury

Objective: A journey through the silk road  to understand the roots of Luxury in the history and art of Eastern & Western countries and present the luxury pieces as a piece of artwork . This course is illustrated with time or fashion pieces as milestones of the industry development.
Duration: 8 hours or 16 hours
Watch & Jewelry, Fashion

Entering the World of Luxury: From Understanding to Selling

Objective: Understand luxury DNA and clients psychological drivers when purchasing luxury pieces. Learn how to develop service manner that exceeds clients’ expectations.
Duration: 8 hours
Cosmetics & Fragrance, Watch & Jewelry, Fashion, Wine & Spirit

Luxury Lifestyle

Objective: Understand the lifestyle of the HNWI to be able to understand their needs. Learn about their hobbies in order to facilitate small talk.
Duration: 8 hours
Cosmetics & Fragrance, Watch & Jewelry, Fashion , Wine & Spirit

History of Fashion

Objective: Enhance expertise on the Fashion industry to better understand each brand DNA and unique positioning.
Duration: 8 hours
Fashion

Psychological Selling in story telling

Objective: Learn clients typologies and how to identify them, to adapt selling techniques  to each client type to ensure a luxurious shopping experience and handle objection more effectively. This course is tailored to each industry and brand.
Duration: 16hours
Cosmetics & Fragrance, Watch & Jewelry, Fashion , Wine & Spirit

Story Telling

Objective: Understand the importance of story telling; learn how to make product presentation more memorable and convincing in order to differentiate with other brands, generate more sales and build clients’ loyalty
Duration: 8hours
Cosmetics & Fragrance, Watch & Jewelry, Fashion , Wine & Spirit

Art of Communication

Objectives : Understand the importance of building strong relationships with luxury clients; learn the necessary tips to understand and communicate with the clients, build rapport and manage critical conversations.
Duration : 8 hours
Cosmetics & Fragrance, Watch & Jewelry, Fashion , Wine & Spirit

How to Boost Conversion Rate?

Objectives: Develop skills to make a deal in a low traffic environment; learn how to upsell (link & cross selling, mix & match), learn how to effectively present a product and close the sale; learn how to communicate to gain client’s trust.
Duration : 8 hours
Cosmetics & Fragrance, Watch & Jewelry, Fashion , Wine & Spirit

Art of Selling : (Level 1)

Objectives: Learn the fundamentals of the art of selling; understand the different client types and learn how to identify and adapt to each type; enhance the convincing skills during the keys steps : the approach, the discovery, the proposal and sales conclusion. This course is tailored to each industry and brand.
Duration : 16 hours
Cosmetics & Fragrance, Watch & Jewelry, Fashion , Wine & Spirit

Art of Selling (Level 2)

Objectives : Become true ambassadors for the brand and learn advanced techniques to get acquainted with the clients, master product presentation, use convincing story telling and boost conversion rate using appropriately link & cross selling. This course is tailored to each industry and brand.
Duration : 16 hours
Cosmetics & Fragrance, Watch & Jewelry, Fashion , Wine & Spirit

Art of Selling : Hong Kong

Objectives: Learn the fundamentals of the art of selling and adapt it to Hong Kong market specificities. This course is tailored to each industry and brand.
Duration : 16 hours
Cosmetics & Fragrance, Watch & Jewelry, Fashion , Wine & Spirit

Art of Selling : China

Objectives: Learn the fundamentals of the art of selling and adapt it to Chinese market specificities. This course is tailored to each industry and brand.
Duration : 16 hours
Cosmetics & Fragrance, Watch & Jewelry, Fashion , Wine & Spirit

Art of Selling : Thailand

Objectives: Learn the fundamentals of the art of selling and adapt it to Thai market specificities
Duration : 16 hours
Cosmetics

Art of Selling : Taiwan

Objectives: Learn the fundamentals of the art of selling and adapt it to the Taiwanese market specificities
Duration : 16 hours
Cosmetics

Art of Selling : Travel Retail

Objectives: Learn how to sell effectively in the travel market environment.
Duration : 8 hours
Cosmetics

Link and Cross Selling

Objectives: Enhance convincing skills while link & cross selling; understand how brand’s products are differentiated from other brands; acquire practical and effective techniques in how and when is the best time for upselling. This course is tailored to each industry and brand.
Duration : 8 hours
Cosmetics & Fragrance, Watch & Jewelry, Fashion , Wine & Spirit

How to Boost Handbags Selling?

Objectives: Understand about handbags specificities and values, about clients’ expectations and factors in decision making; learn how to present handbags convincingly and overcome objections to boost market share in handbags.
Duration : 8 hours
Fashion

How to Boost Shoes Selling?

Objectives: Understand about shoes technical specificities, about clients’ expectations and factors in decision making; learn how to present shoes convincingly.
Duration : 8 hours
Fashion

How to Sell Bridal Pieces?

Objectives: Understand motivations and clients’ specific profile; share market best practices; learn how to build trust and convince during bridal selling.
Duration : 8-16 hours
Watch & Jewelry

How to sell to Chinese tourists?

Objectives: Develop an intimate understanding of the Chinese luxury tourist segments (purchasing drivers, lifestyle, needs) and adapt the communication and selling skills in order to maximize the sales opportunity with each Chinese luxury tourist. This course is tailored to each industry and brand.
Duration : 8-16 hours
Cosmetics & Fragrance, Watch & Jewelry, Fashion , Wine & Spirit

Service Gesture

Objectives : Understand why service is important; learn what is a luxury service and how to enhance professionalism through service gestures to maximize selling opportunity
Duration : 8 hours
Cosmetics & Fragrance, Watch & Jewelry, Fashion , Wine & Spirit

Styling Specialist

Objectives : Learn about fashion styling (colors and shapes); learn how to give personalized and professional styling advice for clients and create head-to-toe look to drive higher sales and increase clients retention.
Duration : 8 hours
Fashion

Phone Etiquette

Objectives : Learn how to answer clients’ questions over the phone and present the models effectively, to provide a great experience and increase sales.
Duration : 8 hours
Cosmetics & Fragrance, Watch & Jewelry, Fashion , Wine & Spirit

Handling angry customers

Objectives : Learn techniques and tips to deal with difficult cases and protect the brand’s reputation. This course is tailored to each industry and brand.
Duration : 8 hours
Cosmetics & Fragrance, Watch & Jewelry, Fashion , Wine & Spirit

Clienteling & Social media

Objectives : Bring your clienteling approach to the next level by learning how to use socio- engaging devices to reinforce the networking among clients and potential clients.
Duration : 16 hours
Cosmetics & Fragrance, Watch & Jewelry, Fashion , Wine & Spirit

Store managers

Store Management & Operations

Objectives : Obtain added operational knowledge and skills in operational duties, essential for managing a retail store and maximizing sales profits; learn how to prioritize tasks, identify problems and opportunities to improve their own store and manage time and resources efficiently.
Duration : 16 hours
Cosmetics & Fragrance, Watch & Jewelry, Fashion , Wine & Spirit

Develop Store Managers’ business acumen

Objectives : Build managers’ commitment to their sales performance; improve managers’ capabilities to tackle sales staff’s lack of motivation; acquire the knowledge to build action plan while increasing their commitments to the sales targets
Duration : 8 hours
Cosmetics & Fragrance, Watch & Jewelry, Fashion , Wine & Spirit

The Essentials for Boutique/Store Management

Objectives: Review the roles, responsibilities and key skills of a store manager; learn how to achieve a perfect day as store manager, including management of the team, resource allocation and time management,
Duration : 8 hours
Cosmetics & Fragrance, Watch & Jewelry, Fashion , Wine & Spirit

Coaching for Performance

Objectives : Enhance management skills of the store managers that engage, create confidence in the brand and retain sales staff ; understand coaching model, improve daily communication with sales staff (objectives, feedback,…).
Duration : 8-24 hours
Cosmetics & Fragrance, Watch & Jewelry, Fashion , Wine & Spirit

Diverse

Increase personal & team effectiveness

Objectives : Understand team personalities and different communication style; understand value of team and cultural diversity, learn trust behaviors and how to increase trust within a team; develop action plan for increased team collaboration and personal effectiveness
Duration : 16 hours .
Cosmetics & Fragrance, Watch & Jewelry, Fashion , Wine & Spirit

Management Coaching (1 to 1 Coaching)

Objectives : ACDL can coach your team to maximize benefits of management training received; address areas of improvement during individual sessions in order to fulfill the managers’ potential.
Duration : 2 hours sessions ; minimum of 6 sessions recommended.
Cosmetics & Fragrance, Watch & Jewelry, Fashion , Wine & Spirit

Train the Coach

Objectives : In an environment where coaching is the key to staff retention and skills, this unique program equips your trainers with the fundamental skills to perform coaching in store
Duration : 40 hours (5 days) .
Cosmetics & Fragrance, Watch & Jewelry, Fashion , Wine & Spirit