6 months after China’s Travel Ban: Situation of the Korean Luxury Market

It’s been 6 months since the Chinese retaliation on Korea’s deployment of THAAD. Over the past 6-month period, the travel ban on Chinese group tours to Korea has hit on the domestic travel and travel retail industries. What is the status today? In this article, ACDL shares some key figures and insights on the latest happenings and trends for Korea domestic travel retail.
October 2017

How to integrate digital format to effectively engage your learners?

In the current highly competitive market, empowering your workforce through learning is a key competitive advantage to ensure the best personalized customer experience. Integrating digital format help you to engage your learners without limitations of time and space. In this article, ACDL provides key insights about how to choose the best format, how to improve learning with digital and how to go further with digital by developing social interactions and augmented reality.
September 2017

Why is e-learning critical to your Sales Associates?

Do you need to transfer knowledge to a large number of your staff, whenever and wherever they need it, in their native language? Do you want to ensure a continuous learning process of your sales associates? E-learning would be a smart solution, quick to implement. In this article, ACDL uses its consulting experience to share with you the benefits of using e-learning, the several options to choose from, and the ways you can include it in your Learning & Development strategy.
April 2017

HOW WERE TOP TRAVEL DESTINATIONS IMPACTED BY THE POLITICAL ENVIRONMENT AMONG CHINESE TRAVELERS IN 2016

With a rising purchasing power and greater flexibility in visa policies, the Mainland Chinese remain the top travelers and shoppers overseas this year. Due to the consecutive political & economic events occurring in 2016 - US new presidency, Brexit, terrorist threats, we examined the potential impact on MCTs opinions of top shopping destinations: the US, the UK, France and Hong Kong. This article unveils to what extent Mainland Chinese's travel plans are altered and what their new favored destinations are.
March 2017

CNY Holiday: a golden week for travelers & retailers

Taking advantage of the Chinese consumer’s travel calendar is no doubt important for the travel retail industry. Close study of their evolving tastes and shopping behavior will help luxury brands and retailers to better adapt their strategy and properly answer Chinese travelers’ expectations. In this article, we share insights of where they choose to spend their 2017 Lunar New Year holidays, why certain countries are more popular, and what influence their travel decisions and activities.
January 2017

Luxury Brands & Digital Adoption In China

In an increasingly connected landscape with tech-savvy consumers who do research, get recommendations or buy product online, digital and new technologies are a reality that luxury brands have to deal with. At AuCoeurDuLuxe, we want to pinpoint the best practices in integrating digital touchpoints in luxury brands' strategies. We analyse Chinese consumers' online expectations to define how brands can connect with customers through digital technology to generate engagement and loyalty.
June 2016