Luxury Brands & Digital Adoption In China

In an increasingly connected landscape with tech-savvy consumers who do research, get recommendations or buy product online, digital and new technologies are a reality that luxury brands have to deal with. At AuCoeurDuLuxe, we want to pinpoint the best practices in integrating digital touchpoints in luxury brands' strategies. We analyse Chinese consumers' online expectations to define how brands can connect with customers through digital technology to generate engagement and loyalty.
June 2016