How to enter a new market with the right team?

How to enter a new market with the right team?

Background

A top-tier luxury house was eager to enter the competitive market of Greater China, with their new division of high-end cosmetics and fragrance. Everything from shop-floor staffing, training and coaching needed to be built from scratch. The luxury brand had rapid expansion plans for this division, but required a cohesive staff recruitment, training and retention plan quickly implemented to succeed.

Solution & Approach

AuCoeurDuLuxe was commissioned for an A to Z program that encompassed HR consulting, training and coaching. Understanding the importance of finding the right talent, ACDL developed and deployed a recruitment and selection framework that assessed sales capability, company fit and team culture. With a full-time ACDL team dedicated to this partnership, ACDL conducted ongoing training on a monthly basis and, by utilizing results from ACDL’s on-site reporting, training content and coaching was completely tailored to the brand’s evolving needs.

The Result

In two years, the brand quadrupled its store network in Greater China, with ACDL delivering regular training, local market adaptation and on-counter coaching. The brand’s front-line staff continues to grow and gain from ACDL’s program, with staff retention significantly higher than market standards, thanks to employee fit with brand culture and continuous drive for improvement.

CLARINS (아시아 태평양 CEO)

“ACDL은 클라란스가 모든 판매 지점에서 최고의 서비스를 제공할 수 있도록 도움을 주는 중요한 파트너입니다. ACDL을 통한 미스터리 쇼핑 평가는 우리의 기대치와 실제 현장에서의 차이점을 파악할 수 있도록 해줍니다. 그들은 우리 브랜드를 정확하게 이해하고 설문지 설계부터 매장내 평가까지 전 과정을 효율적으로 관리해 주고 있습니다. 상세한 보고서를 통해 클라란스의 모든 아시아 지역 매장에 대해 실행가능한 개선점을 제시한다는 것도 ACDL만의 강점입니다.”

CLARINS (아시아 태평양 CEO)

TOD’S, 아시아태평양 CEO

“잘 갖춰진 조직과 책임감 있고 믿을 수 있는 팀입니다.  ACDL은 프로젝트 전 과정에서 자사의 니즈에 부합하도록 융통성 있는 오픈 마인드로 임했습니다. 자사의 운영팀과 교육 팀 모두 미스터리 쇼핑 프로젝트의 수준에 대해 만족스러워 했습니다.”

TOD’S, 아시아태평양 CEO

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