Background
A top-tier luxury house was eager to enter the competitive market of Greater China, with their new division of high-end
cosmetics and fragrance. Everything from shop-floor staffing, training and coaching needed to be built from scratch.
The luxury brand had rapid expansion plans for this division, but required a cohesive staff recruitment, training and
retention plan quickly implemented to succeed.
Solution & Approach
AuCoeurDuLuxe was commissioned for an A to Z program that encompassed HR consulting, training and coaching.
Understanding the importance of finding the right talent, ACDL developed and deployed a recruitment and selection
framework that assessed sales capability, company fit and team culture. With a full-time ACDL team dedicated to this
partnership, ACDL conducted ongoing training on a monthly basis and, by utilizing results from ACDL’s on-site
reporting, training content and coaching was completely tailored to the brand’s evolving needs.
The Result
In two years, the brand quadrupled its store network in Greater China, with ACDL delivering regular training, local
market adaptation and on-counter coaching. The brand’s front-line staff continues to grow and gain from ACDL’s
program, with staff retention significantly higher than market standards, thanks to employee fit with brand culture and
continuous drive for improvement.
