Omni-channel analysis

Evaluate full customer experience, through three interrelated channels: online, in-store and aftersales. Analyze shopper’s path of purchase – identify strengths & areas of improvement per channel. Analyze cross-channel consistency – how online, in-store and aftersales interact with one another to provide a seamless experience. Benchmark shoppers’ willingness to purchase and willingness to recommend the brand (NPS) throughout the omni-channel journey.